sarah carnes | creative marketing professional | columbia, mo

identity: the daniel


Daniel Boone Tavern

Identity design and design concept for local cocktail kitchen and whiskey bar in Columbia, Missouri. The bar would have targeted young and emerging business professionals in a market that primarily focuses on college students. The cocktail kitchen and whiskey bar would have boasted exclusive members only access for private parties and private whiskey tastings. Featuring slab serif typeface and a neutral color palette with masculine qualities. Thick strokes anchor the logo, which is important for co-branding and special event marketing.