Fresh & Go
Rebranded and redesigned existing Fresh & Go line for Fresh Ideas. The to-go items range from sandwiches, wraps, salads to speciality snack items. Design is reflective of existing Fresh Ideas brand, with a fresh new take on packaging aimed toward Gen Z. Packaging boasts clean design with trendy typography. Worked in conjunction with Fresh Ideas staff to develop clever names and descriptions for new items. Photography by Holly Kite.