creative & ART direction
Fresh Ideas Celebrates Food
Creative and art direction for Fresh Ideas highlight reel that focused on culinary excellence and behind-the-scenes action in the kitchen. The purpose of the video was to highlight our commitment to fresh ingredients and creativity behind every dish served to clients. Multiple versions of this video were created for internal and external presentations and digital marketing efforts. Videography by Cosmic Sauce.
2018 copper pot competition
Streamlined art direction for the Fresh Ideas annual Copper Pot Competition, in which chefs competed against each other for a monetary reward and bragging rights. Worked closely with Cosmic Sauce to develop a strategy, timeline, key messaging points and art direction to capture the event. Video focuses on the importance of the Fresh Ideas family and the importance of innovation and creativity as it relates to Fresh Ideas clients. View the 2016 Copper Pot Competition.
Worked with event directors, chefs and Cosmic Sauce to create four ambient videos for new Fresh Ideas website underneath creative direction of Hybrid Design. The videos were to be used as a background for the website and create an authentic online experience for visitors.